Post by CrimsonPhantom on Aug 6, 2012 21:55:45 GMT -7
Big Sky Conference commissioner Doug Fullerton is no Greek philosopher, but he clearly understands the ancient admonition to "know thyself."
He knows his league's strengths, the biggest being an awareness of its mission. He knows its weaknesses. He even seems to have a pretty good handle on everyone else's pros and cons. Thus with all modesty, he can declare what he did last week in a Deseret News interview: "We really think we've made the right moves. It wasn't by chance. We saw the dominoes start to fall and we kind of came up with a plan."
That plan was to pick up a few regional teams like Southern Utah, Cal-Poly and UC-Davis, get the league's presidents together in order to know one another, and map out a long-range objective.
Check, check and check.
"Don't try to outreach what your campus is. If you're a regional institution, your athletic marketing/ branding campaign should be focused on (that)," Fullerton said. "So I actually think from a branding sense, it's better to not have athletics than to have bad athletics. And so I say, what are we chasing?"
Fame and wealth? Leave that to the Texases, USCs and Floridas.
He just wants competitive teams, familiar time zones and balanced budgets.
Continue reading here- www.deseretnews.com/article/765592003/Big-Sky-is-isle-of-calm-in-sea-of-grid-turmoil.html?pg=all
He knows his league's strengths, the biggest being an awareness of its mission. He knows its weaknesses. He even seems to have a pretty good handle on everyone else's pros and cons. Thus with all modesty, he can declare what he did last week in a Deseret News interview: "We really think we've made the right moves. It wasn't by chance. We saw the dominoes start to fall and we kind of came up with a plan."
That plan was to pick up a few regional teams like Southern Utah, Cal-Poly and UC-Davis, get the league's presidents together in order to know one another, and map out a long-range objective.
Check, check and check.
"Don't try to outreach what your campus is. If you're a regional institution, your athletic marketing/ branding campaign should be focused on (that)," Fullerton said. "So I actually think from a branding sense, it's better to not have athletics than to have bad athletics. And so I say, what are we chasing?"
Fame and wealth? Leave that to the Texases, USCs and Floridas.
He just wants competitive teams, familiar time zones and balanced budgets.
Continue reading here- www.deseretnews.com/article/765592003/Big-Sky-is-isle-of-calm-in-sea-of-grid-turmoil.html?pg=all