Post by CrimsonPhantom on May 28, 2020 12:33:39 GMT -7
LAS CRUCES, N.M. - NM State athletics added to its branding package Thursday morning by unveiling a new secondary logo. The logo, a stylized version of New Mexico State, is a vintage logo that first made its appearance with the NM State Basketball Team in the late 1970s.
"As we looked to strengthen our identity as the State school in New Mexico, we found inspiration in our archives for a word mark that encompasses the message we wanted to put forward: We are New Mexico State," commented director of athletics Mario Moccia.
Introduced as a retro design for the 2019-20 season, the logo took little time to become popular with Aggie fans around the nation. Thus, NM State athletics chose to adopt the mark in order to strengthen the brand image of New Mexico State University and to further the unique identity of NM State athletics around the state and nation. The new wordmark will not replace Pistol Pete as the Aggies' primary mark.
The mark has been approved for use among all 16 of the Aggies' athletic teams and may appear on uniforms, apparel and graphics.
One of the most noticeable elements of the Aggies' new secondary logo is the inclusion of the color turquoise. For three decades - the 1970s through the 1990s - turquoise was an integral part of the Aggies' uniforms as well as its logos. The color of the official gem of the state of New Mexico, turquoise will not replace crimson and white as the official colors of NM State athletics. Instead, it will be embraced as an accent color.
"As we looked to strengthen our identity as the State school in New Mexico, we found inspiration in our archives for a word mark that encompasses the message we wanted to put forward: We are New Mexico State," commented director of athletics Mario Moccia.
Introduced as a retro design for the 2019-20 season, the logo took little time to become popular with Aggie fans around the nation. Thus, NM State athletics chose to adopt the mark in order to strengthen the brand image of New Mexico State University and to further the unique identity of NM State athletics around the state and nation. The new wordmark will not replace Pistol Pete as the Aggies' primary mark.
The mark has been approved for use among all 16 of the Aggies' athletic teams and may appear on uniforms, apparel and graphics.
One of the most noticeable elements of the Aggies' new secondary logo is the inclusion of the color turquoise. For three decades - the 1970s through the 1990s - turquoise was an integral part of the Aggies' uniforms as well as its logos. The color of the official gem of the state of New Mexico, turquoise will not replace crimson and white as the official colors of NM State athletics. Instead, it will be embraced as an accent color.
From
Nice, I like it.
